How can new trends be forecasted?
Fashion forecasting is essential to establish
guidelines for the fashion business. To understand how trends will emerge,
there are various fashion trend forecasting methods that trend forecasters rely
on, and they include:
·
Studying
past and current fashion trends via market research, consumer surveys, and sales data
analysis.
·
Trusting
fashion industry experts such
as designers, stylists, and fashion forecasters with enough knowledge to
anticipate future trends.
·
Looking
at runway shows and street style for inspiration about new trends that fashion brands will
adopt in trend forecasting.
·
Analyzing
cultural and social influences such as music, art, politics, and technology, as well as
events happening worldwide.
By analyzing this information, trend
forecasters can accurately predict which styles will be the trendiest in the
future.
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